Online Privacy Concerns and Transactions


Online Privacy Concerns and Transactions

The rise of e-commerce and the growth of online activities in general has boosted the amount of personal information collected and shared online. This information can be used in a wide range of both beneficial and undesirable ways. In the end, consumers are increasingly concerned about their privacy. They have developed a range of measures that they employ to protect their privacy online. They can do this by hiding, obfuscating, or fabricating personal information and not engaging in commercial transactions that require it as well as gravitating toward more privacy-friendly competitors.

Online privacy concerns are currently an important issue that affects the behavior of consumers across a wide variety of settings and transactions. The current article uses a probability sample to examine the effects of privacy concerns online on consumers willing to share their personal information online. It proposes a model for research which demonstrates that privacy concerns in online environments are linked to individual factors such as socio-demography or internet experience and trust, as well as with government regulation.

The results show that those who have a high level of awareness of the risks to privacy are more willing to disclose their personal information when they shop online, as well as when on social media or post comments on forums. In addition, privacy concerns on the internet are driven by the perceived advantages of sharing their information and the counterfactual of what they could have gained without the benefit of sharing. The degree of online privacy concern is also influenced by a person’s cultural background.

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